As professional REALTORS, one element of helping our clients is to be actively involved in our profession. As FULL TIME REALTORS, we are active in many aspects of our industry. This helps our clients because we are known in the community as active, full time real estate professionals that do the job well and within the National Association of REALTORS Code of Ethics.
Being involved also means attending what is called our local weekly “marketing meetings.” This is where we meet with fellow active professionals to talk about our current clients and their needs, be it to buy a property or list their property for sale. The group also conducts a weekly “broker tour” to hold new listings open for fellow REALTORS to preview newly available properties for sale.
Interestingly (and perhaps sadly) only about 75 or so of us get together at our local meeting, yet there are over 3,000 members of our local association. Those that attend the meetings are the serious and committed professionals that serve their clients at the highest possible level.
Those of you searching for a local real estate professional here in the Hayward-Castro Valley-San Lorenzo-San Leandro market should first make sure that person is a REALTOR. Second, ask them how often they attend their local marketing meeting to represent your interests. Finally , as them where that local marketing meeting is held (Answer: Knudsen’s Ice Creamery in Castro Valley should be their answer).