Soft Launch vs. Hard Launch

Rolling_Ridge_Available_Soon_CORRECTEDIn this season of spring cleaning, we have several properties we’ve listed that aren’t quite ready for public consumption. Let’s talk about “soft launch” vs. “hard launch” listings.

A “Soft Launch” is what we do to promote a property that is available soon. We spread the word about the upcoming availability of a property to potential buyers as well as fellow agents. Nobody will be allowed to view the property until it is ready, but knowledge of a soon-to-be-available property is a virtue when the inventory overall is low. The sign on the lawn says “Available Soon”.

A “Hard Launch” is what happens when the property IS ready! The Broker Tour is scheduled to entice fellow real estate professionals to preview the property, often with an incentive offered to get them to stop by. Weekend open house events are also scheduled. E-marketing launches and promotes these events to the general public. Our syndicated listings go to hundreds of websites where buyers can find them.

Our current “Soft Launch” listings can be found here:

18977 Thornbury Avenue, Castro Valley

Rolling Ridge Street, Hayward Hills

Seminary Avenue, Oakland (address to be publicized by the end of March)

Get your ducks in order if you want to buy a home!