Bay Area Home Sales Tank. Why? Because things are BAD or because they are soooooo GOOD? What we have is a supply problem, folks. No supply, no sales. This puts the pinch on buyers and creates a feeding frenzy for the little supply available. The message here is that it is a great time to put your home on the market, but be sure you have somewhere to move. Arkansas anyone???
As professional REALTORS, one element of helping our clients is to be actively involved in our profession. As FULL TIME REALTORS, we are active in many aspects of our industry. This helps our clients because we are known in the community as active, full time real estate professionals that do the job well and within the National Association of REALTORS Code of Ethics.
Being involved also means attending what is called our local weekly “marketing meetings.” This is where we meet with fellow active professionals to talk about our current clients and their needs, be it to buy a property or list their property for sale. The group also conducts a weekly “broker tour” to hold new listings open for fellow REALTORS to preview newly available properties for sale.
Interestingly (and perhaps sadly) only about 75 or so of us get together at our local meeting, yet there are over 3,000 members of our local association. Those that attend the meetings are the serious and committed professionals that serve their clients at the highest possible level.
Those of you searching for a local real estate professional here in the Hayward-Castro Valley-San Lorenzo-San Leandro market should first make sure that person is a REALTOR. Second, ask them how often they attend their local marketing meeting to represent your interests. Finally , as them where that local marketing meeting is held (Answer: Knudsen’s Ice Creamery in Castro Valley should be their answer).
(Sigh.) I can’t tell you how often we hear questions like these in our business:
- “Got any good deals?”
- “I’m looking for a good deal.”
- “I only want to buy property if it’s a good deal.”
Then, there are folks who say:
- “Let me know if you have any good deals.”
- “I’ll work with you if you have a good deal.”
- “Maybe if you are the listing agent I can get a good deal.”
Let’s face it. EVERYONE wants a good deal. I doubt you’ve ever heard someone say “I want to get ripped off and pay way too much for a property!”
There are 7 days in a week and 24 hours in a day. In this time, our efforts will be used on our buyer and seller Clients who’ve committed to working with us and who are serious enough to have their financing and cash reserves in order before we see property together on an exclusive basis.
We take our role in representing our Clients seriously and our Clients take it seriously too. We find great satisfaction in helping to make things happen for them. We have no qualms about telling our Clients if we believe a property is overpriced or being clear that if they want the property, they’ll have to be willing to pay a premium compared to the competition of buyers for the same property. Our seller Clients appreciate that we sometimes counsel them NOT to take the highest offer but to focus on choosing the buyer who is most likely to close the sale, as long as the price is reasonable.
Now, about those good deals. When we do come across “good deals”, we’ll let our Clients know about them first. There is a huge difference between a “customer” and a “Client”, so we reserve our more in-depth communications for a select group. The last thing our Clients need is for our efforts to be diluted…